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I used to have six laundry baskets until I switched my laundry detergent.
Before buying my first bottle of Purex No Sort laundry detergent at Walmart, I had a laundry basket for lights and darks.
Now light and dark clothes are combined into one basket labeled “colors”.
Having less wash loads means less energy consumption.
And when there’s less energy consumption, there’s more savings for me to spend on my growing family.
Even when my kids can’t distinguish “lights” and “darks” it doesn’t matter with this laundry detergent.
Laundry users believe sorting is an essential part of their laundry routine so our challenge is to convince them that that has changed. In order to reassure our consumers we have focused on educating them on our breakthrough Anti-Color-Transfer Technology which traps loose dyes in the wash and does not let them settle onto other fabrics. As a result they are able to simplify their laundry routine by doing less sorting and less loads.
The back label reads “Purex No Sort detergent is packed with innovation, but it can’t perform miracles, so please follow these words of advice: wash strongly colored fabrics or new pieces of clothing, especially jeans, separately at least 5 times before doing a mixed color load with Purex No Sort detergent.”